Nov 28, 2021
In this episode, I spoke to Hannah Muirhead, the Head Of Brand Strategy at the Brand Agency in Perth, Western Australia. Hannah is an experienced strategic planner who is passionate about developing authentic ideas for brands.
She shares her perspectives of what a brand is and why it's important to focus on brand...
Oct 18, 2021
In this episode, I explore the concept of brand purpose. What do we mean by brand purpose? Is it just a fad with no real substance or can it genuinely contribute to growing a brand? What are some examples of brands that have defined and acted on their brand purpose? What makes a good brand purpose? How should you...
Oct 4, 2021
The Lotus brand has a rich history of producing sports cars with the philosophy of 'simplify and then add lightness'. As the founder Colin Chapman famously said "adding power makes you faster in the straights, subtracting weight makes you faster everywhere". James shares his perceptions of branding and talks through...
Sep 20, 2021
The Gage Roads Brewing Company has gone from strength to strength and this summer they plan to open a brew pub, or as they say 'spiritual home'. This will be located in Fremantle Western Australia, overlooking the strip of ocean that inspired the brewery. Bec talks about her career in marketing, perspectives...
Sep 6, 2021
Paul describes himself as a retired occasional consultant. In this episode, he shares a wealth of practical insights and stories from his extensive and diverse career in marketing communications. Paul is best known for his role as Director of Agency Development at the Brand Agency, a leading marketing agency in Perth,...