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Jun 21, 2021

Developing and communicating your brand promise is important in building a strong brand.  In this episode, Spaceman Pete talks about what people mean when they talk about a 'brand promise' and provides some guidelines on how you can develop a compelling brand promise for your business. 


Jun 13, 2021

In this episode, Julia talks about the brand positioning of Edith Cowan University and the impact of COVID. She also talks about the important role that social media plays, particularly in relation to bringing Edith Cowan's Brand Personality to life. 


Jun 6, 2021

In this episode, Spaceman Pete talks about brand values and provides some practical tips on leveraging the power of brand values to build clear space for your brand. What are brand values? Why are they important? And how can you define your brand values and bring them to life?