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Oct 18, 2021

In this episode, I explore the concept of brand purpose. What do we mean by brand purpose? Is it just a fad with no real substance or can it genuinely contribute to growing a brand? What are some examples of brands that have defined and acted on their brand purpose? What makes a good brand purpose? How should you...


Oct 4, 2021

The Lotus brand has a rich history of producing sports cars with the philosophy of 'simplify and then add lightness'. As the founder Colin Chapman famously said "adding power makes you faster in the straights, subtracting weight makes you faster everywhere". James shares his perceptions of branding and talks through...