May 30, 2021
In this episode, Luke shares his perspectives and experiences on branding in the retail sector. As the National Marketing Manager for Bedshed, Luke needs to find the right balance between brand development activities and tactical marketing initiatives. His approach to this offers useful insights for all businesses. Luke also talks through the current marketing campaign for Bedshed and outlines the rationale for its approach. It is a well-considered and executed campaign that authentically stands them apart in their competitive market.