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Feb 1, 2022

In this episode, I spoke to Melissa Vella, the WA State Manager for the Advertising Council of Australia (formerly known as the Communications Council).

Melissa has had a rich and diverse career having worked across a range of marketing roles in South Africa and Western Australia.

We talk about marketing communications...

Aug 1, 2021

As a Creative Director with a wealth of experience across a whole range of clients, Jeff brings some interesting and practical perspectives to branding in today's competitive marketplace. I worked at braincells some years ago and learnt a great deal from working alongside Jeff. I am sure you will enjoy this episode!

Jul 12, 2021

In this episode, Callum talks about winning Agency Of The Year at the 2021 Campaign Brief Awards, and shares his journey and motivations in building RARE to become a leading marketing agency in Western Australia. He also provides his perspectives on balancing branding and tactical marketing and the role of social media...

Jun 21, 2021

Developing and communicating your brand promise is important in building a strong brand.  In this episode, Spaceman Pete talks about what people mean when they talk about a 'brand promise' and provides some guidelines on how you can develop a compelling brand promise for your business. 

Jun 13, 2021

In this episode, Julia talks about the brand positioning of Edith Cowan University and the impact of COVID. She also talks about the important role that social media plays, particularly in relation to bringing Edith Cowan's Brand Personality to life.