May 30, 2021
In this episode, Luke shares his perspectives and experiences on branding in the retail sector. As the National Marketing Manager for Bedshed, Luke needs to find the right balance between brand development activities and tactical marketing initiatives. His approach to this offers useful insights for all businesses....
May 23, 2021
There are few industries as competitive as the beauty industry with new brands constantly coming to market and existing brands striving to maintain a clear and attractive market position. Pam has a long history of working with brands in the beauty industry. In this episode, she shares her perspectives on managing brands...
May 16, 2021
In this episode, Spaceman Pete outlines why it's important to have a clear and consistent brand personality and provides some tips on how you can explore and determine your brand personality, with your staff.
May 9, 2021
In this episode, I am talking with Paul Graham, an experienced marketing strategist and owner of Market Strategy, a boutique consultancy firm based in Perth Western Australia. Paul draws on a diversity of experience to share his insights and fundamentals in building strong brands.
May 2, 2021
Louisa Frome, Manager of Marketing & Insights at Horizon Power, shares her perspectives on branding and talks about the repositioning of the Horizon Power brand.