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May 23, 2021

There are few industries as competitive as the beauty industry with new brands constantly coming to market and existing brands striving to maintain a clear and attractive market position. Pam has a long history of working with brands in the beauty industry. In this episode, she shares her perspectives on managing brands in this highly competitive marketplace. We also talk about the role of social media in building brands and being utilised as a tactical marketing tool. Pam also provides some great tips for those looking to utilise social media influencers to grow their brand.