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May 16, 2022

In this episode, I am talking to Peter Brennan who is a co-founder and head of Brand at Heaps Normal, an independent, non-alcoholic beer company. At Heaps Normal, It’s all about finding your own normal without the downsides, in a growing mindful drinking movement.

Their philosophy has led to them becoming one of Australia’s small business success stories. They launched in July 2020 and their products are now available in more than 2000 different bottle shops, bars and restaurants across the country, and they have become a $57.5 million dollar business

In this podcast Pete shares where the idea came from, how they grew the business and the role of branding in their success. There are plenty of lessons here for all of us. Enjoy.